E-commerce emails and Automation

Email marketing is an effective way to promote your e-commerce store. It helps you turn people interested in your brand into customers, and then it helps you build long-term relationships to drive repeat sales and increase brand loyalty. It’s also a low-cost form of marketing, making it suitable for e-commerce businesses of all sizes.

MailerLite is one of the top email marketing tools for Shopify. The prebuilt integration allows you to sync data from Shopify with MailerLite, enabling you to send dedicated e-commerce campaigns and integrations, as well as track how these emails influence sales.

The main ways to get email subscribers for e-commerce are to collect email addresses on purchase and to use website forms and pop-ups to collect the email addresses of website visitors. Make these forms more effective by offering something in return to people who hand over their address, such as a discount, free delivery or a useful resource.

MailerLite is a leading e-commerce email marketing tool. It connects to major e-commerce platforms such as Shopify, Woocommerce and Prestashop and brings advanced functionality such as the ability to send e-commerce-focused emails and automations and the ability to track the results of these campaigns.

First choose an email marketing platform. MailerLite’s Advanced plan is free for 30-days while the always free plan lets you send e-commerce emails to up to 1,000 contacts. You can then connect your e-commerce store via our prebuilt integrations. Then it’s time to create your campaign automations. The most common automations for e-commerce stores are welcome emails, post-sale emails and re-engagement campaigns, so consider starting with these.

A successful e-commerce email achieves the goal it set out to achieve. For example, an abandoned cart email aims to get people to finish the checkout process, while a welcome email encourages people to make a first purchase.
So with this in mind, clearly define why you’re sending an email before you hit send so you can both check the content pushes towards this goal and measure its effectiveness. Also consider A/B testing emails to see which version of a message most effectively helps you reach your goal.

How often you send emails depends on many factors. Typically you only want to send emails when you have something new to say. So a brand with a constantly changing lineup of stock, frequently published website content and new offers going live will usually send more emails than one with just a handful of products.

MailerLite customers send emails on various cadences, and the research suggests that any cadence between daily and monthly can work. Just keep an eye on your data to see how your audience reacts to your messages and adjust where necessary. 

Improve your e-commerce email by checking your email analytics to see what works and what your audience responds to. Look at factors like the email subject lines that get the most opens, the links or products that get the most clicks, and the campaigns that generate the most sales. You can also try A/B or multivariate testing to see which version of an email, form, or automation performs best. If one is better than the other in the initial test, you can send the winning version out to your entire list.