MailerLite vs ActiveCampaign: Pay less for more
When your email service provider changes their price more often than Taylor Swift drops a new album, it’s time to consider MailerLite as an alternative.
Why did 19,450 ActiveCampaign customers switch to MailerLite?
A generous free plan and affordable paid plans to support you as you grow.
An intuitive interface that makes designing emails and automations a breeze.
Customer support agents all over the world who never leave you hanging.
Stable pricing for your peace of mind
Price increases happen, but when they’re significant, frequent, and aren’t the result of any noticeable product improvements you’re left feeling ripped off—especially if you’re a small business.
We know this because we started out as a small business ourselves. That’s why we created our pricing structure with small businesses in mind, with plans starting at just $9/month that give you all the tools you need to grow.
Save 47% on average by switching to MailerLite
Last updated: November 2024
| Monthly plans | MailerLite Advanced Plan | ActiveCampaign Plus Plan |
| User seats | Unlimited | 1 |
| Customer support | 24/7 live chat & email support | Limited & hours vary |
| Up to 1,000 subscribers | $30 | $49 |
| Up to 5,000 subscribers | $50 | $145 |
| Up to 10,000 subscribers | $110 | $189 |
| Up to 25,000 subscribers | $200 | $389 |
| Up to 50,000 | $340 | $609 |
“I kissed quite a few frogs before I found MailerLite. I was with Klaviyo, ActiveCampaign, MailChimp and a few others. But I had so many problems. MailerLite is the first platform that is techy enough to do what I need, but easy enough that I don’t end up making massive mistakes, which I have done with other platforms. MailerLite has 100% worked.”
Our customers have spoken:
“Easiest to use 2024”
Full feature breakdown: MailerLite vs ActiveCampaign
TL;DR—you can get 18 more features for $130 less per year on average.
| Feature | MailerLite Advanced | ActiveCampaign Plus |
| Sign-up forms | ||
| Landing pages | ||
| Websites | ||
| Advanced form builder | ||
| Pop-ups | ||
| Promotional Pop-ups | ||
| Facebook custom audiences | ||
| Segmentation & tagging | ||
| Subscriber management |
| Drag & drop editor | ||
| AI writing assistant | ||
| Rich-text newsletter editor | ||
| Image library | ||
| Unlimited newsletter templates | ||
| Custom HTML newsletter editor | ||
| Multilingual |
| Email automation builder (mulitstep) | ||
| Automations split testing | ||
| Automation templates | ||
| Multiple triggers in automations | ||
| Send emails by timezone | ||
| Smart sending with AI | ||
| Automated email sequences | ||
| Automation steps | ||
| RSS campaigns |
| Build and publish websites | ||
| Landing pages | ||
| AI landing page generator | ||
| Unlimited landing page templates | ||
| Unlimited domains | ||
| A/B Split testing | Email only | |
| Click heatmap | ||
| Create a blog | ||
| Password protection for websites | ||
| Custom code injection | ||
| Customizable favicon |
| Send paid newsletters | ||
| Sell digital products | ||
| Sell recurring subscriptions | ||
| E-commerce integrations | Standard integrations |
| Email A/B testing | ||
| Surveys & quizzes | ||
| Newsletter inbox preview | Limited to 5/month | |
| Deliver emails by timezone | ||
| Dynamic content | ||
| Auto resend campaign | ||
| Unsubscribe page builder | ||
| Custom date range for reporting | ||
| Comparative reporting | ||
| List growth reporting | ||
| Newsletter click maps | ||
| E-commerce sales tracking | ||
| Automation real-time reports | ||
| Transactional email service | Free MailerSend plan available | Paid add-on |
| KB & videos | ||
| Community access | ||
| Email marketing training | ||
| Email marketing certification | ||
| Support options | Priority 24/7 live chat and email | Limited & hours vary |
| Request a feature |
Zero limits on your creativity
Our Drag & drop builder gives you ultimate freedom and flexibility to design stunning emails, forms, and landing pages. “In a class of its own” is what some customers are saying…😉
“MailerLite’s no-code builder is the best I’ve tried. It makes it straightforward to create beautiful emails. I think it’s in a class of its own. I love the reusable components so I can create something, save it, and use it later on.”
We’ve got a block for that!
Event RSVPs, surveys, image carousels, countdown timers…Get over 70 content blocks to drop into your landing pages and newsletters.
Goodbye third-party survey tools, hello survey block! Collect valuable feedback from subscribers and increase customer satisfaction with branded surveys and quizzes, embedded in your email with a simple drag and drop.
Wrap up your email in style with personalized signatures (choose one or add your own).
Harness the power of discount codes in your email marketing campaigns.
Capture attention with a tasteful selection of images about you and your business.
Perfect for a product launch, special event, giveaways and more, it’s the ideal way to create a sense of urgency.
Fill up your guest list using the event RSVP button in your email.
Fully customizable templates
Start your project with at least 70% of the work already done.
Stunning templates that are built for conversions and display on all screen sizes.
Multiple scheduling options
Everyone deserves to optimize their campaigns. Send emails based on your subscribers’ timezones or use AI to send emails right when they’re most likely to open them.
“The automatic resend feature brings a lot of extra opens. We have around a 25% open rate on the first send and around a 15% open rate on the second.”
Transactional emails with MailerSend
Unite your transactional and marketing email ecosystem with MailerSend—our transactional email service. Plans start at $0/month.
We slot right in to your existing tech stack
Mailerlite connects with all your favorite apps so your customers get a smooth experience during every possible touchpoint.
Why does our customer support get so much love?
You should feel like a valued customer. To us that means never being left in the lurch when you need help.
Great level of satisfaction in terms of the results we are obtaining in our campaigns. Also important to mention the amazing customer service provided. Always very quick, detailed and helpful. Message Factory couldn’t be any happier working with MailerLite!
Switching is easy, here’s how
Our award-winning customer support team is available 24/7 during your free trial to help you.
When evaluating solutions for email marketing, MailerLite's name kept coming up from other power-users. In the last 5 years we've added over 10k active subscribers. Their support team is always quick and fantastic, couldn't be happier with our choice!
See why 658,530 small businesses choose MailerLite
Take us for a spin by unlocking all of our features for 30 days.
And if you don’t fall in love with MailerLite? You don’t have to do a thing. You won’t be sneakily charged once your trial ends. But we’ll welcome you back with open arms if you need us.
No credit card required
How does the design experience differ between ActiveCampaign and MailerLite?
And other questions you might have…
How does the design experience differ between MailerLite and ActiveCampaign?
The main difference is how intuitive the two tools are. The design experience in MailerLite is easier to use thanks to a more user-friendly Drag & drop editor. You can choose from over 70 content blocks to build beautiful emails, landing pages, and even full websites. These are fully customizable to match your brand colors and style.
ActiveCampaign also has a drag & drop editor but many customers complain that the blocks are hard to customize, it’s slow and the user interface is clunky.
What are the key differences between MailerLite and ActiveCampaign?
Price, user-friendliness and customer support. MailerLite has a generous free plan and affordable paid plans that grow with you as you scale. ActiveCampaign’s pricing has recently increased and customers often complain that they don’t use half the features they’re being charged for.
MailerLite also provides a superior user interface that’s intuitive and easy to use. With highly customizable Drag & drop functionality many feel it’s easier to use than ActiveCampaign’s equivalent.
Finally, MailerLite offers award-winning customer support that’s available 24/7. ActiveCampaign only offers premium support to its highest-paying customers whereas MailerLite customers can benefit from 24/7 email support from just $9/month.
Does MailerLite offer more affordable pricing compared to ActiveCampaign?
Yep! All of MailerLite’s plans are more affordable than ActiveCampaign’s. MailerLite also offers a free plan, which ActiveCampaign does not.
Can both MailerLite and ActiveCampaign integrate with e-commerce platforms like Shopify and WooCommerce?
Yep, but MailerLite offers these integrations for cheaper. You can integrate your E-commerce store with MailerLite for absolutely free which isn’t possible with ActiveCampaign.
Is there a free plan available for MailerLite and ActiveCampaign?
ActiveCampaign doesn’t have a free plan. MailerLite offers a free plan if you have less than 1,000 subscribers.
Do MailerLite and ActiveCampaign support SMS sending?
MailerLite supports SMS sending via MailerSend—a transactional email marketing platform. ActiveCampaign users can only get access to SMS sending with a paid third-party add-on.
Which platform is better for small businesses, MailerLite or ActiveCampaign?
We might be biased but we believe it’s MailerLite. MailerLite started as a small business so it’s been built specifically with the needs of small business owners in mind. That’s why we focus so much on keeping our tools user-friendly and affordable so we can grow with you.