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What’s new in MailerLite?

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Simpler domain authentication setup

Manual domain authentication now comes in small, focused steps. Each DNS record gets its own short modal covering just two things: logging into your DNS provider and creating that one record. If the automatic setup window is slow to open, you can go straight to manual setup so you can keep moving.

Groups get their own page

Every group now has a dedicated group detail page, just like segments. You'll see the group's name and creation date at the top, with quick buttons to create a campaign or automation already set to that group. You can rename, split, or delete the group from the menu.


You can also add subscribers right from the group page. Click Add subscribers next to the search bar, find people by email, and add up to 50 at once. The list and subscriber count update instantly, no page reload needed. You can still assign groups from a subscriber's profile, too.

Find flagged links faster

When a deliverability recommendation flags links that are missing a destination, it now shows you exactly which links need fixing and where they appear in your email.

Get notified about 2FA changes

You'll now get an email whenever two-factor authentication is turned on or off for your account, so you'll always know when your security settings change.

AI assistants can now target segments

When you create or send campaigns through an AI assistant like Claude or ChatGPT using the MailerLite MCP server, you can now target segments as well as groups and set the campaign language. So if you send multilingual campaigns to a segment like your top customers, you can set it all up right through your AI assistant.

Choose a sender for Spin-the-wheel emails

You can now set the sender email for each Spin-the-wheel pop-up's winner email, separately from your account's default sender. If you change your default sender later, your existing pop-ups will keep sending from the address you chose.

Downloaded PDFs keep their original name

PDFs shared through MailerLite now keep the filename you gave them. Whether a recipient downloads a file from a campaign, a website, or a digital product, they'll get the same filename you used when uploading it to the File manager.

Variant support for e-commerce stores

Product variant data like size, color, price, and inventory now syncs from WooCommerce, Shopify, Wix, and BigCommerce stores. That means you can use the Purchase specific product automation trigger to target the exact variant a customer bought, like a blue t-shirt in size M, across all 4 platforms.

Shopify sync now works both ways

MailerLite's Shopify integration now supports two-way sync. Updates to a subscriber's name, email, or marketing status in MailerLite will now push back to Shopify automatically, and new subscribers added in MailerLite will be created in Shopify too. Existing users will need to re-authorize the integration to enable this; until then, everything keeps working one-way as before, with no disruption.

Smarter field mapping on CSV import

CSV imports now preselect the right field for each column, like last name, email, phone number, and ZIP, instead of leaving the mapping page empty. You can still review and adjust everything before importing; nothing gets auto-submitted.