What’s new in MailerLite?

MailerLite is now listed in ChatGPT's app directory, so ChatGPT users can find and connect their MailerLite account directly inside a chat, no separate setup required.

You can now copy and paste any step in an automation, not just emails. Delays, conditions, actions, A/B tests, all of it. Copy lives in the "…" menu on every step type, with the option to paste it anywhere valid, or work entirely from the keyboard with ⌘C and ⌘V (Ctrl+C / Ctrl+V on Windows). Even incomplete steps, like an email you haven't designed yet, can be copied, and each paste opens the sidebar on the new copy so you can configure it right away. Note: Copying a condition step brings over the condition only, not its contents. Paste it mid-workflow and you'll be asked which branch the following steps should move under. A/B test steps copy as an empty shell, with no inner paths or selected winner.

You can now give AI agents like Claude and Cursor proper email marketing know-how for your MailerLite account, not just API access. With the new email marketing skill installed, your agent knows how to build campaigns and automations the way an experienced marketer would: creating campaigns as drafts, confirming audience size before any send, using only verified senders, and refusing to touch purchased lists or re-add unsubscribed contacts. It's easy to add to Claude Code, Cursor, and around 70 other AI tools with a single install.

Now you can target the exact variant a customer bought — a red hoodie in size L, a specific SKU, whatever matters most to your store. Variant data like size, color, and material syncs straight from your store into MailerLite, with a new multi-select field in the trigger settings for any product with variants. It's live on Wix now. BigCommerce, Shopify, PrestaShop, WooCommerce, Shoper, and our e-commerce API are coming soon. We'll keep this page updated as each one rolls out.

Updating your brand colours no longer means leaving your email to dig through Account Settings. From the Styles panel in the Drag & Drop or Nebula builder, make your colour changes, then hit the new Save as brand style button to push them account-wide. A quick preview step shows exactly what will change before anything goes live.

We've split abandoned cart automation into two distinct triggers so you can reach shoppers at the right moment. The new Abandoned Cart trigger fires when a logged-in subscriber adds items to their cart but never starts checkout. Meanwhile, our original abandoned cart trigger has been renamed Abandoned Checkout to better reflect what it actually tracks: subscribers who start checkout but don't complete the purchase.
All the triggers are available for WooCommerce, PrestaShop, Wix, Shoper, and the e-commerce API. If you're already using the old trigger, no action is needed—your automations have migrated automatically under the new name. We've also added a Purchase Frequency trigger, so you can reward loyal customers and re-engage the ones slowing down by firing an automation every time a subscriber hits a purchase milestone, like their 3rd or 5th order.

To complement the release of our Simple editor, we've released 4 new templates for writers. Find the perfect template for your prose in the new Simple emails section of the Template gallery.