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What’s new in MailerLite?

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✍️ New email editors! Write, code, create in flow

We've upgraded both ends of the email editing experience. The new Simple email editor replaces the Rich-Text editor with a clean, distraction-free writing environment built for newsletters and founder-style emails. Copy and paste from Google Docs, Notion, or any AI tool and your formatting survives the journey. The rebuilt Custom HTML editor brings a cleaner UI, live preview, and syntax highlighting—plus an integrated AI agent that lets you build and edit HTML in plain English. ZIP imports now support up to 10MB for seamless Canva exports.

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Automate your digital product sales!

You can now promote any digital or bookings product directly from your product page. With Stripe connected, click Promote on any product and choose to create a campaign, a site, or an automation in just a few clicks. The new Promote specific product automation template makes it easy to target existing customers based on their purchase history. Once selected, the automation builder opens pre-populated with a trigger, a group-copy action, and a ready-to-edit "You may also like" email—so you just configure the details and activate!

Easily find and update your Brand styles

Your Brand styles settings—including your logo, colors, and social links— were moved out of general account settings and into their own dedicated Brand section, making them much easier to find and update if you ever want to do a brand refresh!

Custom reports: Unlock your growth opportunities

Start seeing the patterns that drive real growth with our new Custom reports and analytics enhancements. Use flexible "Group by" and filtering functions to aggregate performance by audience or timeframe, turning scattered metrics into digestible visual trend lines. These updates help you spot disengagement signals early and double down on what actually works.

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Create free and paid calls with Bookings!

Client bookings and email marketing are finally in one place. With MailerLite Bookings, you can offer free or paid 1:1 sessions and group events, sync your Google or Outlook calendar, and automatically trigger email sequences the moment someone books.

No more 3rd party workarounds — everything lives natively in your MailerLite account. Plus, we take 0% commission on paid sessions; you only pay Stripe's standard processing fee.

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Create free digital products

We've added a "Free" toggle to our digital products feature so you can now offer freebies as well as paid products.

Polls—now available on landing pages

Add interactive polls to your landing pages! Find it under Interactive Sections, drag to place, and customize all text inline. Configure answers, track completion rates, and export responses — all from the built-in Poll reports dashboard.

New Preference center to reduce unsubscribes!

Our revamped Preference center is designed to reduce unsubscribes by providing a fully branded, multi-lingual, and visually delightful experience for your audience. It’s also a lot easier for you to control how you segment and group users based on their Preference center choices. Get the full scoop below!

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Visual workspace for MCP

Our MCP server got a glow-up with interactive UI. You can now browse and implement templates, create segments and manage subscribers and more all without leaving the chat.

Better visibility into automation performance

Get a high-level view of your performance with our updated Workflow Overview and Workflow Emails view. Instantly identify your best-performing content by open rate and CTOR, while pinpointing friction with consolidated unsubscribe data.