Our revamped Preference center is designed to reduce unsubscribes by providing a fully branded, multi-lingual, and visually delightful experience for your audience. It’s also a lot easier for you to control how you segment and group users based on their Preference center choices. Get the full scoop below!
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New Preference center to reduce unsubscribes!
Visual workspace for MCP
Our MCP server got a glow-up with interactive UI. You can now browse and implement templates, create segments and manage subscribers and more all without leaving the chat.
Better visibility into automation performance
Get a high-level view of your performance with our updated Workflow Overview and Workflow Emails view. Instantly identify your best-performing content by open rate and CTOR, while pinpointing friction with consolidated unsubscribe data.
New Notification center
No more scattered account notifications. Click the bell icon to see all your account notifications neatly organized in one handy side panel.
New Segment library!
Engage your audience with deeper personalization thanks to our new Segment library. You've now got 7 templated segments built for you. Try rewarding your 'Devoted customers' segment or re-engaging 'No opens yet' to help you nurture your audience like never before. To find your Segment library go to Subscribers > Segments > Create Segment.
Improved subscriber navigation
Managing large lists is now more efficient with a "sticky" email column that stays visible during horizontal scrolling and full-row clickability for instant access to subscriber profiles. These changes make it faster and easier to review deep data across your entire audience.
New "Email Actions" filter for better segmentation
We’ve renamed and expanded the "Time inactive" filter into Email actions, allowing you to easily segment subscribers based on specific interactions like opens, clicks, or sends across both campaigns and automations. This update offers you more precise targeting while ensuring all your existing segments remain fully compatible.
WooCommerce plugin updates
We've added some bug fixes and improved functionality of our WooCommerce plugin including: Language field sync fixes, POS checkout issues resolved, and important security updates.
Frictionless SSO enabled
We've rolled out the final updates to our SSO process. It's now easier to create and switch accounts across MailerLite, MailerSend, and MailerCheck by and reusing account information. We also introduced consistent social sign-up options, including GitHub, Apple, Microsoft, and Google, across all our products.
Manually add subscribers to automations
Bypass triggers to manually add subscribers to automations. You can choose to add individual subscribers or selected groups. What's more, you can choose to add them to the beginning of an automation or to a specific step offering you maximum flexibility.