Start seeing the patterns that drive real growth with our new Custom reports and analytics enhancements. Use flexible "Group by" and filtering functions to aggregate performance by audience or timeframe, turning scattered metrics into digestible visual trend lines. These updates help you spot disengagement signals early and double down on what actually works.
What’s new in MailerLite?
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Custom reports: Unlock your growth opportunities
Create free and paid calls with Bookings!
Client bookings and email marketing are finally in one place. With MailerLite Bookings, you can offer free or paid 1:1 sessions and group events, sync your Google or Outlook calendar, and automatically trigger email sequences the moment someone books.
No more 3rd party workarounds — everything lives natively in your MailerLite account. Plus, we take 0% commission on paid sessions; you only pay Stripe's standard processing fee.
Create free digital products
We've added a "Free" toggle to our digital products feature so you can now offer freebies as well as paid products.
Polls—now available on landing pages
Add interactive polls to your landing pages! Find it under Interactive Sections, drag to place, and customize all text inline. Configure answers, track completion rates, and export responses — all from the built-in Poll reports dashboard.
New Preference center to reduce unsubscribes!
Our revamped Preference center is designed to reduce unsubscribes by providing a fully branded, multi-lingual, and visually delightful experience for your audience. It’s also a lot easier for you to control how you segment and group users based on their Preference center choices. Get the full scoop below!
Visual workspace for MCP
Our MCP server got a glow-up with interactive UI. You can now browse and implement templates, create segments and manage subscribers and more all without leaving the chat.
Better visibility into automation performance
Get a high-level view of your performance with our updated Workflow Overview and Workflow Emails view. Instantly identify your best-performing content by open rate and CTOR, while pinpointing friction with consolidated unsubscribe data.
AI subject line and preview text upgrade
Suggestions are now based on the content of your campaign as well as our own proprietary data on top performing subject lines! You can still manually prompt the AI writer if you'd like something specific. Try it out in your next campaign.
New Notification center
No more scattered account notifications. Click the bell icon to see all your account notifications neatly organized in one handy side panel.
New Segment library!
Engage your audience with deeper personalization thanks to our new Segment library. You've now got 7 templated segments built for you. Try rewarding your 'Devoted customers' segment or re-engaging 'No opens yet' to help you nurture your audience like never before. To find your Segment library go to Subscribers > Segments > Create Segment.