We've upgraded both ends of the email editing experience. The new Simple email editor replaces the Rich-Text editor with a clean, distraction-free writing environment built for newsletters and founder-style emails. Copy and paste from Google Docs, Notion, or any AI tool and your formatting survives the journey. The rebuilt Custom HTML editor brings a cleaner UI, live preview, and syntax highlighting—plus an integrated AI agent that lets you build and edit HTML in plain English. ZIP imports now support up to 10MB for seamless Canva exports.
What’s new in MailerLite?
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Save brand styles directly from the email builder
Updating your brand colours no longer means leaving your email to dig through Account Settings. From the Styles panel in the Drag & Drop or Nebula builder, make your colour changes, then hit the new Save as brand style button to push them account-wide. A quick preview step shows exactly what will change before anything goes live.
New e-commerce automation triggers
We've split abandoned cart automation into two distinct triggers so you can reach shoppers at the right moment. The new Abandoned Cart trigger fires when a logged-in subscriber adds items to their cart but never starts checkout. Meanwhile, our original abandoned cart trigger has been renamed Abandoned Checkout to better reflect what it actually tracks: subscribers who start checkout but don't complete the purchase.
All the triggers are available for WooCommerce, PrestaShop, Wix, Shoper, and the e-commerce API. If you're already using the old trigger, no action is needed—your automations have migrated automatically under the new name. We've also added a Purchase Frequency trigger, so you can reward loyal customers and re-engage the ones slowing down by firing an automation every time a subscriber hits a purchase milestone, like their 3rd or 5th order.
4 new email templates for writers
To complement the release of our Simple editor, we've released 4 new templates for writers. Find the perfect template for your prose in the new Simple emails section of the Template gallery.
✍️ New email editors! Write, code, create in flow
Automate your digital product sales!
You can now promote any digital or bookings product directly from your product page. With Stripe connected, click Promote on any product and choose to create a campaign, a site, or an automation in just a few clicks. The new Promote specific product automation template makes it easy to target existing customers based on their purchase history. Once selected, the automation builder opens pre-populated with a trigger, a group-copy action, and a ready-to-edit "You may also like" email—so you just configure the details and activate!
Easily find and update your Brand styles
Your Brand styles settings—including your logo, colors, and social links— were moved out of general account settings and into their own dedicated Brand section, making them much easier to find and update if you ever want to do a brand refresh!
Custom reports: Unlock your growth opportunities
Start seeing the patterns that drive real growth with our new Custom reports and analytics enhancements. Use flexible "Group by" and filtering functions to aggregate performance by audience or timeframe, turning scattered metrics into digestible visual trend lines. These updates help you spot disengagement signals early and double down on what actually works.
Create free and paid calls with Bookings!
Client bookings and email marketing are finally in one place. With MailerLite Bookings, you can offer free or paid 1:1 sessions and group events, sync your Google or Outlook calendar, and automatically trigger email sequences the moment someone books.
No more 3rd party workarounds — everything lives natively in your MailerLite account. Plus, we take 0% commission on paid sessions; you only pay Stripe's standard processing fee.
Create free digital products
We've added a "Free" toggle to our digital products feature so you can now offer freebies as well as paid products.
Polls—now available on landing pages
Add interactive polls to your landing pages! Find it under Interactive Sections, drag to place, and customize all text inline. Configure answers, track completion rates, and export responses — all from the built-in Poll reports dashboard.