New integration! Your Wix site just got a big email marketing upgrade

Anyone with a Wix site can now sync subscribers collected from Wix forms with MailerLite and seamlessly add pop-ups to their site without using code snippets. 

Plus, if you use Wix’s e-commerce features, you’ll also get a ton of handy new tools to grow your store. 

These include: 

• E-commerce automation triggers: Send the right messages at the right time

• E-commerce segmentation: Target customers based on shopping behavior

• Abandoned carts: Win back lost sales with automated emails 

• Product blocks: Showcase your products effortlessly 

• Sales tracking: See exactly which emails drive results

The new integration is available today for all MailerLite users. Read on to learn more and get quick tips for setting up. Or head to the Wix integration to get set up right away!

You can now use Wix’s native forms to collect email subscribers and instantly sync them with MailerLite. There's no need to manually export and import subscribers.

Since contacts are synced automatically, you can trigger automated emails the second someone joins your list. 

You could send: 

• A welcome message to tell new subscribers about your business

• Lead magnets the moment someone requests them

• Event details if someone uses a form to join an event

• Coupon codes or offers if you use discounts to attract subscribers

This provides a better experience for customers and leads, who receive your emails at the moment they need them. Plus, it saves you time from having to manually move contacts between platforms.

Prefer to use your MailerLite forms? You still can! Just build your form in MailerLite and embed it on Wix using our code snippets.

The integration also syncs any data collected in Wix after the subscriber signs up.

Imagine someone joins your list using a form and their email is synced with MailerLite. If this person later buys from you using the same email address, their profile will be updated with the data generated during the checkout process, such as order details or their phone number. 

You can use this additional synced data to:

• Send targeted campaigns to the right subscribers

• Personalize emails by adding the recipient’s details to your content

• Boost open rates with attention-grabbing, personalized subject lines 

• Create subscriber segments for deeper targeting and more engagement

If an existing subscriber completes a Wix form and provides more details about themselves, this can also be sent to MailerLite. Just choose which fields to sync in the Wix integration settings.

If you’ve logged into MailerLite recently, you’ve probably seen our brand-new pop-up builder. With our new integration, you can add any pop-up built with this tool to your site in just a click—no more code snippets!

Start by creating the pop-up in MailerLite. Add your brand’s colors for a cohesive look and configure the settings so the pop-up appears based on your chosen behavior. Click the button to set the pop-up live and it will appear on your Wix website. 

You’ll also get access to powerful pop-up tools:

• Teasers: Boost visibility by showing a clickable preview that turns into a full pop-up

• A/B testing: Experiment with messaging, designs and offers to see what works

• AI content generation: Create more iterations and build effective pop-ups faster

• Spin-the-wheel pop-ups: Gamify offers to increase signups

All this leads to more signups, conversions and sales. Find out more about our new pop-up builder and how it helps you grow your business. 

When you connect MailerLite with your Wix store, you’ll unlock 4 new automation triggers in the automation builder. These let you send emails based on shopping behavior to boost customer satisfaction and make more sales. 

The 4 triggers are:

1. Abandoned cart: Automatically send an email when a shopper adds a product to their cart and enters their email address but never completes the purchase.

2. Purchases a specific product: Send information to help people use their product, or send relevant products to upsell.

3. Purchase from a category: Send information relevant to the category or cross-sell top products.

4. Purchases any product: Send review request emails, customer surveys, refer-a-friend program invites, and more.

You can also add multiple emails to a single automation. Send reminders in the hours and days after someone abandons a cart. Or send review requests, surveys, refer-a-friend invites, and re-purchase reminders in a single post-purchase flow using the Purchases any product trigger. 

With Wix and MailerLite connected, you’ll automatically get 6 pre-built e-commerce segments to help you send targeted emails based on customer behavior.

Why does this matter? Our data shows that targeted e-commerce campaigns get 36.69% more opens and a staggering 267.21% more clicks than non-targeted emails. That’s the power of targeted content!

Here are the 6 e-commerce segments, as well as content ideas for each one. 

1. First-time customers: Ask for reviews, send NPS surveys, or showcase your top products.

2. Customers with 0 purchases: Send special offers to get the sale over the line.

3. High-spending customers ($500 and more): Invite them to referral programs and promote your highest-value offers.

4. Repeat customers (5 times and more): Send new products and curated product recommendations.

5. High-spending repeat customers: Reward loyalty with special offers or exclusive invites.

6. Customers accepting marketing emails: Use this segment if you choose to sync all contacts from Wix, including those who didn’t accept marketing.

Since segments are created based on information in your subscribers’ profile fields, you can also build your own segments for almost any use case. 

Here are 2 examples of how you can create segments using Wix e-commerce data.

If you sync data collected in Wix forms, such as locations or industries, you can also use this to create segments. Learn how to set up subscriber segments here. 

Effortlessly add products from your store to MailerLite emails and landing pages with product blocks you can access in our Drag & drop editor.

Choose from pre-built designs displaying between 1 and 3 products. The product block imports the name, description, image and price so you can add this information to your content in a click. 

You can customize the block’s design in the editor and then choose what product information to display in the block settings. 

Once you’ve finished the design, save the block as a template so you can easily add it to any future emails. 

We also have a dedicated block for abandoned carts that dynamically pulls data about the abandoned product into the email. This ensures that abandoned cart messages always contain relevant content. 

Want to know exactly how your email campaigns drive sales? Sales tracking connects the dots between your emails and revenue, showing you when a subscriber clicks a link and makes a purchase—so you can see what’s working and optimize for more sales.

With sales tracking, you can see which campaigns are most effective and use the learnings in future campaigns. You can even track which automations generate sales and direct people toward these triggers. 

This data is displayed in the same MailerLite dashboard as all your other email marketing statistics such as open and click rate, helping you stay up to date at a glance.

You can also track email campaign data in your Wix dashboard. View the number of subscribers, opens, clicks, bounced emails, and more. 

The Wix integration is available for MailerLite users on any plan. Head to the integration page and follow the steps to authorize your account and connect your store. Getting set up takes just minutes.

You can then adjust the settings from your Wix dashboard and view the new MailerLite features such as new segments, automation triggers and product boxes in MailerLite. See the full instructions in our knowledge base article.

When you use MailerLite for your Wix email marketing, you’ll also benefit from pro email marketing features like high email deliverability, intuitive-yet-powerful features, the ability to quickly create landing pages for your products, and more.