This template is perfect for sending subscribers new promotions while automatically updating custom fields based on their interaction with the campaigns. Then send highly-targeted emails to subscribers based on the offers they engage with the most.
This template uses the Custom field trigger. Custom fields can be updated automatically through API endpoints, making this workflow perfect for sending targeted promotional emails to subscribers based on their interactions with your website and ads.
Go to the Automation page and click New automation
Select the Retarget subscribers template
Select a custom field (e.g. Book collection) for your Updated field* trigger containing value No
Select the Email step, input a subject line and click Design email. When you’re done designing it, click Done editing
Below you’ll find a Condition step. On the Yes path, add an Email step, give it a name with an irresistible subject line, and click on Design email. Once you’re done creating the email, click Done editing
On the No path, add another Email step and input a subject line teasing a new offer. Click on Design email. Once you’re done creating the email, click Done editing
Down the Yes path you’ll see another Condition step. In the second Yes path, Click the Action step and set it up to update the custom field (e.g. Book collection) with the value Yes
On the No path click the Action step and it up to update the custom field (e.g. Book collection) with value: Uninterested
The No path contains an Action step to Move to another step on the other branch stemming from the first Condition step
The following steps focus on the other branch stemming from the first Condition step focusing on the No path.
On the other branch, you’ll see a Condition step set to Workflow activity, email #3, Had any link clicked. On the No path, click the Action step and it up to update the custom field (e.g. Book collection) with value: Uninterested
Save the step and turn ON your workflow
Note: You could also edit the workflow and use the trigger When a subscriber joins a group.
This is just one great example of how you can use this template. You can edit this template as much as you want to make it work for you. The sky is the limit!