11 best email marketing apps for Shopify

We’ll first discuss the main features to look for when choosing an e-commerce email marketing service. Then we’ll then introduce 11 of the best email marketing tools for Shopify so you can choose the platform that will drive you to success. Read on to find out more, or click here to jump straight to the top tools list. 👇

Almost all Shopify businesses will benefit from the features listed below. All the tools on our list have some form of them, but we found that different products do the features in different ways, so we’ve highlighted some of the key points to look out for when choosing. 

New to email marketing? Then check out our actionable guide to retail email marketing to learn how the below features fit into your strategy. 

Email automation

Automation boosts Shopify revenue by sending emails proven to generate sales at optimal customer touchpoints. For example, welcome emails provide more information about your product or online store, and abandoned cart emails push people who were almost ready to buy back to the cart. 

Subscriber segmentation

Segmentation lets you group subscribers based on factors such as interests or loyalty so you can send more relevant content. For example, a sports store could group subscribers based on the specific activity they are interested in and send related offers. 

Content personalization

Email personalization lets you add content to emails that changes depending on the recipient. This could be adding someone’s name to an email subject line to boost opens, or adding dynamic content that changes based on interests.

Feature-packed email builder

The tool’s email builder must allow you to create and send beautiful emails. Drag-and-drop builders with inline editing make creation a breeze, while teams with coding skills benefit from the ability to send HTML emails.

Campaign and automation A/B testing

Use A/B testing to ensure you always take the optimum action at every step of the customer journey. Look for tools that allow you to test all parts of your campaigns to see which actions lead to sales. 

Customizable pop-ups and forms

Pop-ups and forms are essential for collecting the email addresses of website visitors. You can also use promotional pop-ups to highlight products or content to generate sales. 

Generous free plan and affordable pricing

Free plans are great as they allow you to test out the tool before buying. Also, ensure the price of paid plans match your expectations so you don’t get a surprise when it’s time to upgrade.

Here are 11 of the best Shopify email marketing apps. Each of these tools integrates closely with Shopify and offers most of the base features listed above, but they all have different pros and cons that we’ve explored in this article. 

Start by getting an overview of each tool with the table below. You can then dig deeper into each product by reading the full list entry.

MailerLite is an email marketing leader with a solution built for Shopify stores. The tool stands out due to its automation features which let you send emails based on e-commerce and behavioral triggers such as cart abandonment, recent purchases, or how people interact with your emails. 

You can also create multi-trigger flows with actions that change depending on how people interact with your automated content. For example, you could send a related products email when someone signs up for a list, and then send product recommendations, upsells, content, or offers related to the links people clicked on in the first email.

MailerLite’s segmentation features let you create audience groups based on factors such as content interaction and Shopify data like customer value and product purchases. Once your segments are up and running, create tailored messaging for each group via one-off emails or dynamic content.  

Creating e-commerce emails for campaigns or automations is super intuitive thanks to the Drag & Drop builder. It has inline editing and plenty of advanced e-commerce-specific blocks including products, surveys, countdowns, and quizzes. There’s also an AI writing assistant to help you create impactful copy and subject lines faster than ever before. 

Once you start sending your emails, Shopify sales tracking will highlight how much revenue and sales each campaign generates so you can track your ROI and make improvements to future campaigns. 

MailerLite has plenty of tools you can use to grow your list, such as pop-ups and embeddable forms. Choose one of the templates, customize it to your needs, and then add it to your Shopify store.  

Beyond this, the tool stands out due to its pricing, which is free for 12,000 emails per month and starts at just $10 per month ($9 for annual plans) for unlimited email sending to 500 contacts. 

Features

• Segmentation based on factors like customer behavior, purchases, and location

• E-commerce-specific automation including abandoned cart

• Personalization and dynamic content

• AI text generation to help you write professional email content

• Easy-to-use visual email campaign builder

• Embeddable product boxes that connect to your store 

• Customizable pop-ups and forms to grow your list

• Automation templates built for e-commerce

• Create and send HTML emails

Pros

• Easily create emails with advanced features like surveys, quizzes, and countdown timers

• Create personalized Shopify email marketing campaigns with segments, dynamic content and personalization

• Optimize your campaigns by A/B testing all key customer touchpoints

• Affordable pricing and generous free plan

Cons

• No dynamic product boxes so you have to choose which products to add to your emails

Shopify’s built-in email marketing solution is a suitable choice if you want the simplest possible setup and basic email marketing features. We like that it’s native to Shopify and all the features work well with the platform. It’s also cost-effective and has a free plan that allows you to send 10,000 emails per month. 

The main issues are that Shopify’s built-in email platform lacks advanced segmentation and only has a basic form and pop-up solution. As forms are essential for collecting website visitor email addresses, you’ll benefit from using another tool to add these to your site. 

Also, while Shopify Email has plenty of e-commerce-related automation triggers, it lacks behavioral triggers such as email interaction or updated fields. 

Features

• Brandable email design templates

• E-commerce specific automation

• Subscriber segmentation

• Campaigns and automations

• Basic form solution

Pros

• The app is built by Shopify so setup is easy and you don’t need to sign up for another platform

• The free plan lets you send 10,000 emails per month

Cons

• The email builder is quite basic and other solutions offer more advanced segmentation

• It only offers a basic form and pop-up builder

Klaviyo is an email marketing solution that seamlessly integrates with Shopify. We like its pre-built automation templates which make it easy to set up flows based on triggers such as when people view products on your website or the expected date of their next order. It also has advanced segmentation, which lets you target people based on factors such as behavior and customer value. 

The downside is that Klaviyo is more expensive than some other options on this list and the number of emails you can send is limited. And while we like parts of its email builder such as the large number of templates and the dynamic product feeds, it’s missing features like surveys, coupons, and countdown timers which can impact the effectiveness of your emails. 

Features

• Segmentation based on factors such as profile info, location, and behavior

• Automation based on e-commerce-specific triggers

• Form and pop-ups 

• Email and SMS messaging

• Email and automation templates

• 24/7 email support

• Dynamic product feeds 

Pros

• Advanced segmentation

• Automation built for Shopify

Cons

• More expensive than other options

• Limits the number of emails you can send

Omnisend is another email marketing platform for Shopify stores. It stands out due to its omnichannel capabilities, which add SMS and push notifications to email communication. We liked its pre-built segments which make it easy to group your audience based on common customer data points. Also, its “wheel of fortune” spinner pop-up is an inventive idea that can encourage email signups.

The downside is that Omnisend lacks some email campaign blocks and while the starting price is relatively affordable, Standard plans come with limited email sending.  

Features

• Email newsletters with drag-and-drop editor

• Pre-built automation workflows

• Email templates

• Segmentation with suggestions

• SMS and push notifications

• Dynamic discount codes

• Best-selling product boxes

Pros

• Web push notifications are available as well as email and SMS

• Pre-built e-commerce segments

Cons

• Some other tools have more powerful content A/B testing and segmentation options 

• Unlimited email sending is only available on expensive Pro plans

Mailchimp is a popular email marketing tool with features built for Shopify. Users get access to all the standard features plus websites and landing pages. But, the tool's more affordable plans lack some essentials and the Pro plans are expensive, making Mailchimp a tough sell for Shopify store owners on a limited budget. 

Features

• Automation including abandoned cart and retargeting 

• Segmentation based on e-commerce data

• Pop-up forms and landing pages

• A/B testing

• AI content creation

• Dynamic product recommendations based on best-selling, new, or personalized products

Pros

• Access a website and landing page builder, as well as Shopify tools

• Plans start at just $13 making it an affordable way for small Shopify stores to start marketing if you don’t mind the limited features

Cons

• Some features, including advanced segmentation, are only available in Premium or Pro plans, which start at $350 per month

Drip is a Shopify email marketing platform that uses data to help you understand your customers and create more impactful marketing experiences. It's easy to see metrics such as the products people view, whether they have abandoned a cart, the time since their last order, and their lifetime value. 

We found this focus on data to be especially useful in email marketing automation, where you can see how much revenue each email in the workflow has generated. The downside is that the email builder is quite basic and doesn’t offer as many features, such as product boxes, or design options as some tools on this list. There also aren’t many email templates to choose from. 

Features

• Segmentation based on e-commerce data

• E-commerce automation tools such as abandoned cart and win-back campaigns

• Personalization

• Pop-ups with advanced features like quizzes

• Campaign and automation A/B testing

Pros

• Highlights Shopify data you can use to build more impactful campaigns

• Intelligent recommendations simplify setting up effective email marketing strategies 

Cons

• No free plan

• Basic email builder

Privy is an email marketing platform for Shopify with solutions for email and SMS. The tool stands out thanks to its features that can improve email capture conversion rates, which include spin-to-win pop-ups with custom prizes, cart saver pop-ups, cross-sell pop-ups with relevant product recommendations, countdown timer bars, and bars that show how much more someone needs to spend to qualify for free shipping.

The downside is that you don’t get as much advanced functionality in the email marketing features, especially automation and segmentation. There also aren’t many email templates and while the email builder is easy to use thanks to inline editing, you don’t get as many blocks or features as other tools on this list. 

Features

• E-commerce focused automation

• Pop-ups including spin-to-win and recommended products

• Broadcast SMS messages

• Customizable templates

• Live chat and email support

• Prebuilt segments

Pros

• Plenty of conversion-focused pop-up features

• Templates make it easy to start

Cons

• Segmentation and automation is more basic than some alternatives

• Email campaign builder lacks advanced blocks like products and surveys

Sendvio is an SMS and email app for Shopify with all the basic features you need to start marketing your store. We like that all the tool’s features and customer support are available on all plans. However, its automation, segmentation, and email-building capabilities aren’t as strong as some of the other tools on this list. 

Features

• Prebuilt automation for common workflows such as abandoned cart and feedback

• SMS automation

• Pop-up forms including announcements, welcome messages and exit intent

• Email campaign templates editable via a drag-and-drop builder

• Segmentation based on e-commerce triggers

• Dynamic best sellers product box

• Lots of email and pop-up templates

Pros

• All the basic Shopify marketing features you need at an affordable starting price

Cons

• Drag and drop builder is quite basic

• Low email sending limits: can only send 3x maximum email list size

Seguno is an email marketing tool built specifically for Shopify. It stands out thanks to its super close Shopify integration which lets you build emails from within the Shopify platform, turn on automation in one click, and even get billed through Shopify. 

The downside is that Seguno lacks some of the features offered by other tools on this list and while the email builder has plenty of block types, it isn’t quite as intuitive as some of the other tools on this list. 

Features

• Pop-ups and banners

• Over 150 email templates

• Pre-built automations

• Discount code generator

• Plenty of email builder blocks

Pros

• Access the tool via Shopify ensures easy setup and management

• Automations are super easy to turn on with the click of a button

Cons

• Not as many automation triggers as other tools

• Limited to Shopify’s built-in customer segments

ActiveCampaign is general email marketing software with plenty of Shopify-specific features. We like that it helps you identify your most valuable customers and send targeted messaging based on browsing or shopping actions. 

The main downside is that the tool is expensive and we found it to be less intuitive to use than some of the other options on this list. 

Features

• Behavior and e-commerce-related automation triggers

• Prebuilt Shopify-specific automation templates

• SMS marketing features available

• Forms and pop-ups

• Segmentation based on e-commerce triggers

Pros

• Advanced automation builder including split automations, and pre-built templates

• Build landing pages to promote your products

Cons

• Plans are less affordable than other email marketing tools

• Missing some e-commerce specific automation

Constant Contact is an email marketing app for Shopify that helps users create professional emails, set up automated campaigns for abandoned carts, and use A/B testing to optimize their email marketing efforts. We liked its built-in social media sharing tools but its email builder lacks some design options when compared to other tools on this list. 

Features

• Email editor

• E-commerce platform integration

• Automation capabilities

• Personalization

• A/B testing functionality

• Contact management tools

• Reporting and analytics

Pros

• No other tool on this list offers social media sharing tools

Cons

• Limited email automation

• No free plan

How do I add email marketing to Shopify?

Shopify makes adding email marketing software super easy. First, there’s Shopify’s built-in automation platform which you can access via the Marketing tab in the left-side menu. Use this to send automated emails based on the actions a shopper takes on your store. 

If you want to use a more powerful email marketing service, search for one in the Shopify app store and then hit the Add App button. Not sure which app to add? Then check the list above to discover the best email tools for Shopify!

Can you send marketing emails with Shopify?

Shopify lets you create and send automation without any extra setup. To send campaigns, you can add Shopify’s email app or a third-party app with more powerful email marketing features while still closely integrating with your store. 

How do I get customers' emails on Shopify?

New customers typically provide their email addresses when they make a purchase in your store. Be sure to request permission to send marketing emails by including an opt-in button if this is something you want to do. 

You can also use pop-ups and signup forms to collect the email addresses of website visitors who haven’t yet bought from you. Offer benefits like discounts, advanced product access or lead magnets to encourage people to hand over their addresses.

Hopefully, the above reviews will help you narrow down your choices. Once you have a few options in mind, consider signing up for a couple of free trials and then trying the tools out to see which you like. They’re all easy to access and add to your store via the Shopify app marketplace.