Facebook audiences
Connect Facebook and email audiences
You can sync your email segments with Facebook’s 2.7+ billion audience and use Facebook to reach new people whose interests are similar to those of your subscribers.
Target specific segments
Create unique target audiences for your Facebook advertising by selecting the subscriber segments you wish to include while excluding those that do not match your advertising goals.
Optimize ad spending
Avoid wasting your advertising budget targeting the masses. By only paying for ads that reach people similar to your subscribers, you’ll know every dollar is being spent on the right audience.
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