Performance reporting
Track campaign performanceMonitor your email campaign activity and subscriber engagement. Our reports include unsubscribe count, spam complaints, bounces, link activity and other metrics that are critical to measuring success.
Make better decisions with clear data
Analyze marketing performance with intuitive reports that help you see what works and what needs to improve.The reporting dashboard includes visual graphs and charts designed to deliver insights quickly.
Track your marketing progress
Open your MailerLite dashboard, set a custom time frame and view all performance metrics at once. See how your marketing evolved over time and make smart decisions about what’s next.
Compare campaigns by time period
Choose any set of dates and compare them to the previous period using our comparative reporting tool. See the impact of strategy changes so you can double down on what works or adjust your campaigns where needed.
Measure and analyze everything
There are reports for everything you build, send, and publish in MailerLite! Track email open rates, best-performing automations, page conversions, form signups and much more.
Subscriber reports
See how your list evolves using reports about subscriber groups and segments. Track their average open, click and (un)subscribe rates. Or gather knowledge on engagement, email clients, and devices.
Automation reports
Discover which workflows are active and perform best. Check where people are (queuing, completed or unsubscribed) in specific workflows and analyze metrics like emails sent per month, open rates and bounces.
Email campaign tracking
Email campaign reports include opens, clicks, click to opens, forwards, unsubscribes, bounces and spam complaints. You’ll also learn about link activity, email client distribution, device usage and how people interact with embedded social content!
Form analytics
Use embedded forms, pop-ups and promotions on pages and in emails. Each form has an analytics overview page with daily stats about subscribers and conversions, plus how often forms were shown or visited.
Paid subscription and product stats
Connect to Stripe and sell digital products from your landing pages and websites. Find the most important conversion metrics in your MailerLite dashboard or dive deeper in the Stripe reports.
E-commerce insights
Track each purchase made within an email. All newsletters with product blocks come with automatic e-commerce reporting that shows purchases, revenue, conversion rate and order information.
Landing page and website metrics
Track the growth of your MailerLite landing pages and websites. View total views, unique visitors, subscribers and conversion rate. Or connect to Google Analytics for more in-depth analysis.
Bonus reporting tools
Visually check where people are clicking most on your landing pages.
Track how your audience interacts with your newsletters.
See whether someone reads your email campaign on desktop, mobile or webmail.
Pinpoint which email clients are most used by subscribers to read your email.
Discover where your audience is located by seeing where the email was opened.
Grow your marketing with MailerLite
Send email campaigns, build sites and see your busines flourish. Sign up for our free plan and get access to the most important email marketing features—no credit card required!
Learn more about campaign reports
More features to explore
MailerLite is packed full of features that help you save time and grow your business.