Email pop-up forms

Pop-ups that delight, not distract

Make every interaction count with pop-ups tailored to your audience and brand. Whether it’s collecting leads, promoting a sale, or growing your email list, our builder makes it easy to pop with purpose.

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6,879+ reviews from

Perfect your aesthetics

Our updated Drag & drop builder gives you total control over every element of your pop-up. No more tech limitations—the limit is your imagination!

Lock in your brand styles

Forget copying hex codes—set brand styles globally so you have them handy for every pop-up you create.

Choose your pop-up style

Find the perfect style to match the intentions of your pop-up. 

Lightbox

Appears in the middle of the page directly over your content.

Slide-in
Half-screen
Floating
Full screen

New! Spin the wheel

Bring some fun to your pop-ups with spin the wheel! Share discount codes with users in exchange for their email address. Caution: May explode your subscriber count. 

New! Add a teaser

Add a teaser to your pop-up. This is great for reserving your pop-up for visitors who are most likely to engage. Use enticing copy like “10% discount ” to win the click. 

Gregory John

“MailerLite’s no-code builder is the best I’ve tried. It makes it straightforward to create beautiful emails. I think it’s in a class of its own. I love the reusable components so I can create something, save it, and use it later on.”

- Gregory John, founder of Buildcamp
86% Open rate
7% CTR

Designer-approved templates

Our in-house team of designers have crafted over 30 templates to choose from based on the intention of your pop-up. Our new builder also gives you full control to customize every single element so they’re perfectly on-brand.

Pick a template and start building

Define your purpose

Pop-ups should drive results for your business and provide value for your audience. How do you plan on delighting your visitors?

Lead generation

Promote your newsletter, inform visitors about your consultations, announce a sale... However you gather leads, do it in style. Your pop-ups can have an email sign-up field, a CTA button, or share a discount code.

Lead magnet access

Got a juicy piece of content you want to share in exchange for an email? Make it easy for your visitors to download it with a well-timed pop-up.

Jennifer Peddio

Jennifer uses a pop-up with a 10% discount to grow her list and generate immediate sales. 

- Jennifer Peddio, Founder
50% average open rate

Share an announcement

If you’ve got news make sure your website visitors know about it. You can use a promotion pop-up to inform visitors about sales, new content, or events. 

Event registration

Use countdown timers so website visitors can clearly see when you’re running your next event. Allow them to sign up right from your pop-up or direct them to an event page.

Remon de Jong

Artist Remon de Jong fills his email list with potential buyers and exhibition attendees with a well-timed pop-up on his website.

- Remon de Jong, Artist
4,500+ subscribers

Magic content generation

Lost for words? Can’t find the perfect image? Give our magic content generator a couple of simple prompts and create text and images that are 100% unique to your business. 

Set your pop-up's behavior

Who will see your pop-up, when?

Trigger

Choose whether your pop-up activates based on time-on-page, scroll depth or before closing a page.

Frequency

Hide your pop-up from visitors who have already seen it for a set period of time or never show it to them again.

Visibility

Drive specific engagement by choosing what pages and devices your pop-ups appear on.

Schedule

Plan ahead by scheduling your pop-up to trigger and end on specific dates. Great for offers and events!

Display on WordPress, Squarespace & Shopify in one click

With our integrations you’ll be able to see all your pop-ups right there on your website’s dashboard, ready for action.

GDPR compliance just got easier

We made GDPR compliance even easier with simplified form configurations that gather consent for you.

Are you ready to pop with purpose?

Unlimited pop-ups are included in all our plans (yes, even the free plan!). Test-drive all our features for 30 days absolutely free.

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Frequently asked questions
How do I make a newsletter pop-up?

Pop-up forms and newsletters are two different features, so it is not possible to create a pop-up form from a newsletter. However, a popup form can be created to invite potential subscribers to sign up for your newsletter.

Are newsletter popups effective?

Popup forms are a very effective way of collecting subscribers as well as displaying information such as sales or promotions.

What are popups examples?

For inspiration on popup forms, check out our popup examples!