Understanding your dashboard

When you log in to your MailerLite account, you will land on your dashboard. Here you’ll find an overview of your account activity for your review.

First, you will see the statistics of your last sent campaign, which includes the number of recipients and the rates of opens, clicks, and CTOR (click-to-open rate). You can also click View report to access a much more detailed report of the campaign.

Afterwards, you will find the performance overview reports for your subscribers, campaigns, automations, forms, and sites. You can filter these reports by time: last 7 days, last 30 days, last 2 months, last 3 months, last 6 months, this year, or last year.

The Subscribers section gives you the following information:

• Total active subscribers - The number of active subscribers in your list, which excludes unsubscribers, spam complaints, bounces, and deleted subscribers.

• New subscribers today - The number of active subscribers that have signed up to your list today.

• New - The number of new active subscribers who have signed up to your list in the chosen timeframe.

• New subscribers this month - The number of new active subscribers who have signed up to your list in the current month.

• Unsubscribed - The number of subscribers who have opted to unsubscribe from your list in the specified timeframe.

You can find a graph of subscribes vs unsubscribes below these statistics in the specified timeframe.

The Campaigns section gives you the following information:

• Emails sent - The number of emails sent in the chosen timeframe.

• Opens - The number of times your emails have been opened.

• Clicks - The number of times your emails have had a link clicked.

• CTOR - The click-to-open rate (number of unique clicks divided by the number of unique opens, times 100).

You can find a graph of opens vs clicks below these statistics, as well as a table that also shows the rates for unsubscribes and spam complaints per month.

The Automations section gives you the following information:

• Active automation workflows - The number of workflows that are currently active and not paused.

• Subscribers in the queue - The number of subscribers currently in a delay step.

• Emails sent - The number of emails sent in all automation workflows in the chosen timeframe.

• Completed subscribers - The number of subscribers who have completed an automation workflow in the chosen timeframe.

• Unsubscribed - The number of subscribers who have unsubscribed directly from any of your automation emails in the chosen timeframe.

• Most completed automation workflows - The workflows that have been completed the most in the chosen timeframe.

The E-commerce section gives you the following information:

• Total revenue - Money earned from orders made through your campaigns and automations.

• Campaign revenue - Revenue attributed to your sent campaigns.

• Automation revenue - Revenue attributed to your automation emails.

• Total orders - The number of orders placed through your campaigns and automations.

• Campaign orders - Number of orders resulting from campaigns.

• Automation orders - Number of orders resulting from automation emails.

The Forms section gives you the following information:

• All active forms - The number of forms (pop-ups, embedded, promotion) that are active and not paused.

• Signups - The number of signups your forms have had in the chosen timeframe.

• Average conversion rate - The number of signups divided by the number of visits your form has had, times 100, in the chosen timeframe.

• Top subscribed forms - The forms with the most signups in the chosen timeframe.

The Sites section gives you the following information:

• All published sites - The number of sites (landing pages and websites) that are published.

• Signups - The number of signups the forms in your sites have had in the chosen timeframe.

• Average conversion rate - The number of signups divided by the number of visits your form has had, times 100, in the chosen timeframe.

• Top subscribed sites - The sites with the most signups in the chosen timeframe.