MailerLite: Your Mad Mimi alternative
Mad Mimi may be gone, but your email marketing doesn't have to stop! Meet MailerLite, the perfect alternative with more powerful, user-friendly features. It's just as affordable, with extras like advanced targeting, automation, e-commerce tools, and top-notch support.
Features designed to help you grow
MailerLite goes beyond the basics. You’ve got advanced builders, multi-step automations to nurture your subscribers in real time, plus handy lead-gen tools like landing pages to snag those high-quality leads. And don’t forget about the magic of segmentation and tagging—you’ll really see the difference!
Powerful drag & drop builder
Create beautiful emails easily with our Drag & drop editor. No coding, just your creativity. Design pro-level emails in minutes and connect with your audience like never before!
Multi-step automation
Discover the potential of flexible automations, from quick welcome emails to full-on lead nurture campaigns. Keep your subscribers engaged with personalized, timely messages that really work.
Strategic lead generation
Take your lead generation to the next level with more tools to capture and convert. From landing pages and pop-ups to full websites that pull in and engage your visitors.
Targeted personalization tools
Reach the right audience with messages that really connect. Use personalization and segmentation to tailor your campaigns for different groups and boost engagement and conversions. Plus, send at just the right time with Smart sending.
Start for free, upgrade as you grow
Try all our email marketing features free for 30 days to find the plan that fits you best. You'll get access to advanced tools like enhanced automations, paid newsletters, the website builder, and more!
- 12,000 monthly emails
- 1 user
- 24/7 support for up to 30 days
- Key features
- Drag & drop editor
- Automation
- Pop-ups
- Surveys and Quizzes
- Landing pages
- Unlimited monthly emails
- 3 users
- 24/7 Email support
- All in Free, plus
- Conditional content (dynamic blocks)
- Auto-resend campaigns
- Unlimited newsletter templates
- Paid newsletters
- RSS campaigns
- Unsubscribe page builder
- Unlimited monthly emails
- Unlimited users
- 24/7 Live chat & email support
- All in Growing business, plus
- Enhanced automations
- Custom HTML newsletter editor
- Promotion pop-ups
- Facebook audience insights
- Multiple triggers in automations
More reasons people love MailerLite
AI tools
Utilize AI for writing, subject lines, images, and landing pages to give your creativity a little boost.
24/7 customer support
Get expert assistance anytime with our round-the-clock customer support service.
100+ email templates
Access over 100 professionally designed email templates to kick-start your campaigns.
Landing page templates
Choose from a variety of customizable templates to create effective landing pages.
E-commerce integration
Connect your online store in minutes and start nurturing your email list.
MailerLite Academy
Enroll in free courses to master all things email marketing and level-up your skills.
“I kissed quite a few frogs before I found MailerLite. I was with Klaviyo, ActiveCampaign, MailChimp and a few others. But I had so many problems. MailerLite is the first platform that is techy enough to do what I need, but easy enough that I don’t end up making massive mistakes, which I have done with other platforms. MailerLite has 100% worked.”
Powerful integrations
Easily connect with your favorite tools and platforms to make your entire email marketing workflow super efficient and hassle-free.
Templates that work
Choose from an extensive library of amazing templates created by designers and copywriters that you can adjust to fit your needs.
MailerLite vs. Mad Mimi full feature comparison
| Features | MailerLite Growing Business plan | Mad Mimi |
| Signup forms | ||
| Landing pages | ||
| Websites | ||
| Pop-ups | ||
| Segmentation & Tagging | ||
| Subscriber management |
| Drag & drop newsletter editor | ||
| AI writing assistant | ||
| Rich-text newsletter editor | ||
| Unlimited newsletter templates | ||
| Create your own newsletter template | ||
| Multilingual |
| Email automation builder (multi-step) | ||
| Automations split testing | ||
| Automations templates | ||
| Automated email sequences | ||
| Automation steps | ||
| RSS campaigns |
| Build and publish websites | ||
| Landing pages | ||
| Unlimited landing page templates | ||
| Create your own landing page template | ||
| Unlimited domains | ||
| A/B split testing | ||
| Click heatmap | ||
| Create a blog |
| Send paid newsletters | ||
| Sell digital products | ||
| Sell recurring subscriptions | ||
| E-commerce integrations |
| Email A/B testing | ||
| Surveys and quizzes | ||
| Newsletter inbox preview (Send test email) | ||
| Deliver emails by timezone | ||
| Dynamic content | ||
| Auto resend campaign |
| Custom date range for reporting | ||
| List growth reporting | ||
| Individual subscriber profiles | ||
| Newsletter click maps | ||
| E-commerce sales tracking | ||
| Automation real-time reports |
| Knowledge Base | ||
| Email marketing course | MailerLite Academy | |
| Customer support | Free 24 hour email support Mon - Fri. 24/7 plan-based email or live chat support for paid users. |
I can't recommend MailerLite enough. The value it offers is exceptional – I've found the perfect balance of features without breaking the bank. Not to mention, their deliverability rate is top-notch, ensuring my messages reach my subscribers' inboxes reliably. The platform is also incredibly user-friendly, making it a breeze to create and send engaging emails.
Ready to get started with MailerLite?
Our free plan includes access to most important email marketing features including unlimited segmentation, advanced automation, landing pages and more. Plus a 30-day trial of Advanced plan features!
FAQs
Does MailerLite offer similar features to Mad Mimi, such as email design tools and campaign analytics?
Yes, MailerLite offers powerful email design tools and in-depth campaign analytics that are similar to what you used in Mad Mimi.
Does MailerLite offer customer support for users transitioning from Mad Mimi?
Yes, when you sign up for a free plan, you get 24/7 live chat support for the first 30 days to help with the transition.
Can MailerLite handle the same volume of contacts and emails as my Mad Mimi account?
Absolutely! MailerLite is built to handle large volumes of contacts and emails, so you can seamlessly transition without missing a beat.
Does MailerLite offer integrations with other tools I might be using alongside Mad Mimi?
Yes, MailerLite integrates with a wide range of tools, ensuring you can continue using your favorite apps and services.
Can I try MailerLite before committing?
Yes, you can start with a free plan, which includes a 30-day trial of Advanced plan features, to explore MailerLite's features before making any commitment.
Does MailerLite support child accounts (multiple users) like Mad Mimi?
Yes, MailerLite supports multiple user accounts, making it easy to manage your team’s access and permissions.
Can I create my own templates in MailerLite?
Yes, you can create and save your own custom templates in MailerLite, giving you the flexibility to match your brand’s style.
What happens after the free trial?
When you sign up for a free MailerLite account, you automatically get access to Advanced plan features free for 30 days. After the 30 days are over, you can choose to upgrade to a paid plan or continue using the free plan with no interruptions.