How to send and automate an opt-in freebie

Offering a freebie (lead magnet) is a great way to grow your subscriber list. There are two ways to do this in MailerLite:

Send the freebie in the double opt-in confirmation email

1. Create a form (landing page, popup or embedded form) offering a free gift for joining your list.

2. Make sure double opt-in is turned on in your form settings.

3. Create an opt-in confirmation thank you page containing an external link or button to download the freebie.

Send the freebie in an automation workflow

1. Create a form (landing page, popup or embedded form) offering a free gift for joining your list.

2. Create an automation workflow triggered when a subscriber joins that group or completes that form.

3. Create an email in the workflow containing an external link or button to download the freebie.

Please note: it is not possible to attach documents. You must add the document to your website, DropBox or Google Drive and share the URL (like in step 3).

To learn more about this, check out our Help articles on:

• How to send a freebie to new subscribers

• What is double opt-in and how does it work?