Integrating MailerLite with Shopify

This integration is for the New MailerLite - to integrate Shopify with the Classic MailerLite version, click here.

MailerLite’s Shopify integration allows you to automatically sync your Shopify customers with your MailerLite subscribers. By installing the integration, you will be able to select a group in MailerLite to add your Shopify customers. Furthermore, you will have access to additional e-commerce features, such as abandoned cart emails and much more.

How to set up the MailerLite integration for Shopify

To set up the MailerLite integration for Shopify:

1. On your Shopify admin panel and navigate to the Apps page.

2. Locate MailerLite Email Automation by MailerLite.

3. Click Install.

4. This will redirect you back to your Shopify admin panel where you’ll need to click Install.

5. Here you will be asked to connect and authorize your MailerLite account. Click Connect to be taken to the login screen for your account.

6. Once logged into the account, click Authorize.

How to sync Shopify customers with MailerLite

Once authorized, you will be asked to select the Subscriber group that you want your Shopify customers to be added to. You can also opt to create a new group. 

Once you select your subscriber group, a pop-up will appear in which you can select to sync all Shopify customers to that group or only the Shopify customers that have accepted marketing from you.

If you click Yes, only customers who accept marketing will be added to MailerLite. If you click No, sync all, then all of your customers will be added to MailerLite, regardless of whether or not they accept marketing.

⚠️ Important

Only customers who agree to receive marketing emails can trigger e-commerce automations. According to the MailerLite Terms of Use and anti-spam policy, it is not permitted to send marketing emails to customers who don’t provide explicit consent to receive marketing communication.

Next, you will be asked to enable an extension from MailerLite. This is important to ensure MailerLite has permission to track campaign e-commerce performance and display MailerLite pop-ups on your store

That’s it! Your data from Shopify will start importing to MailerLite. Once it is complete, you can find your Shopify customers in the group you selected, see your e-commerce data from the Dashboard in your MailerLite account and new automation options for your customers. 

Connect your Shopify store to your MailerLite account to send more targeted emails.

In your Shopify admin panel, go to Apps and then click Visit Shopify app store. Search for MailerLite and click MailerLite email marketing. After selecting the plugin, you will be taken back to the Shopify admin panel where you’ll need to click Install app.

Click on the MailerLite integration page link below the API input field, this will take you to your MailerLite account. Copy the key, change back to the Shopify tab and paste the API key in the input field. If you’re not logged in, do this first, then go to Integrations and then Developer API. This will take you to the same screen.

After you’ve inserted the API key, select the existing subscriber group or create a new group that Shopify will automatically sync to. Make sure to click Select. This will prompt you to choose whether you want to sync all of your current customers or only the ones that opted in for your emails (post-GDPR it’s important to pick the last option).

You will now see the newly created segments in your Shopify admin panel. You can also see them inside MailerLite — just go to Subscribers, select one of your synced groups and click on Segments.

By selecting the MailerLite pop-ups option, you can create pop-ups using MailerLite and include them on any page inside your Shopify Store. No coding required!

If you want to change the group used for your Shopify store, click on the top right Manage button and select the specific group. You can only use one group at a time.

If you would like to change your MailerLite account associated with your store, click Manage again and select Change MailerLite account. Now all you need to do is paste the API from your other MailerLite account.

To learn more, you can read this article on how to set up the MailerLite integration for Shopify.