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Email marketing for schools

Take your school's email marketing from C- to A+

You'll be surprised how easy it is to build stunning email campaigns, forms and landing pages - all while staying under budget!

Aditi Aguval

We have about 16,000 students from across 40 countries on our email lists. We wanted to develop a newsletter that we could send to them every single week. Since we switched to MailerLite in the last six months, we've been able to send out newsletters week after week, get feedback from students, keep them engaged, and keep them excited about the programs that they have done with us and the programs that they want to do in the future.

- Aditi Aguval, Founder of School of Future

Design stunning newsletters with our Drag & drop editor

It’s not only the graphic design professor who can build great-looking emails!

With our Drag & drop editor, any staff member can craft stunning newsletters. Choose from pre-designed email templates or use customizable content blocks to build a newsletter that captures the spirit of your school community.

Fully customizable newsletter templates

Start with 80% of the work already done with our professionally designed newsletter templates. Simply choose which one you like then update with your brand colors and font. We also make sure they look perfect on both desktop and mobile devices.

Pick a template and start building

We’ve got a block for that!

Get over 70 content blocks to drop into your landing pages and newsletters.  Like RSVP blocks to increase attendance to assemblies or social media posts to grow your following.

Quizzes and surveys

Goodbye third-party survey tools, hello survey block! Collect valuable feedback from subscribers and increase customer satisfaction with branded surveys and quizzes, embedded in your email with a simple drag and drop.

Signature

Wrap up your email in style with personalized signatures (choose one or add your own).

Coupons

Harness the power of discount codes in your email marketing campaigns.

Gallery

Capture attention with a tasteful selection of images about you and your business.

Countdown timer

Perfect for a product launch, special event, giveaways and more, it’s the ideal way to create a sense of urgency.

Event

Fill up your guest list using the event RSVP button in your email.

70 Newsletter blocks for your upcoming campaigns

Automations for a better student experience (and less work for you!)

Easily automate your email campaigns to reduce manual work and ensure consistent communication. You can schedule newsletters, enrollment reminders, follow-ups, announcements, and more so important information is delivered on time, every time.

Gavin Kennedy

At Bryanston High School, we rely on MailerLite to keep our community informed and engaged. The platform enables us to send out timely newsletters, important announcements, and event invitations with ease. With the ability to personalise our communications, we ensure that parents and students receive relevant information tailored to their needs. The analytics features allow us to track engagement, helping us refine our messaging for better impact. MailerLite has become an invaluable tool for enhancing our communication strategy and fostering a stronger school community.

- Gavin Kennedy, Bryanston High School

24/7 human support is only an email or live chat away

Never feel stuck or lost—our team is scattered all over the globe so someone is always online to help you.

24/7 always available
97% satisfaction rate
5 min avg. response time on live chat

Deliver tailored emails to staff, students and alumni

The kind that sees your open rates and click-through rates shoot through the roof.

Dynamic content blocks

Show or hide content blocks to specific groups in your email list. This means you can personalize the same email for various groups rather than writing and sending multiple emails.

Celebrate milestones or dates

Make students and alumni feel special by sending an email celebrating a graduation date, enrollment anniversary, and their birthday.

Personalize sending time

Got online students and international alumni? Make sure they get your emails when they’re most likely to open thanks to our AI-powered Smart send feature.

Always reach the inbox

We’re not ones for tooting our own horn, but as an industry leader in email deliverability, we make sure that your important school updates, newsletters and reminders reach your community—not the spam folder. 

Experiment time! A/B testing to optimize your campaigns

Test various elements of your email campaigns and see which combos work best at driving engagement. You can test your: Email subject line, Email header, Email design, Email automations and Calls-to-action.

Join over 31,000 educators using MailerLite

See for yourself why so many educational institutions across the world trust us with their email marketing. With paid plans starting at just $9/month you can professionalize your email marketing strategy without burning a hole in your budget. 

No credit card required

Email marketing for schools 101

Resources to help you get the most value out of email marketing