How to integrate MailerLite and Wix

The MailerLite - Wix integration allows you to automatically sync your Wix eCommerce  customers and form submissions to your MailerLite account. By connecting the two applications, you can send MailerLite campaigns to your Wix subscribers, as well as access key e-commerce features such as abandoned cart automations.

To install the MailerLite integration for Wix:

1. Head to your Wix admin panel.

2. In the sidebar, choose Apps and select App Market.

3. Search for MailerLite, developed by MailerLite.

4. Click Add to Site.

5. If you have more than one Wix site, choose which one you would like to connect to MailerLite. 

6. Accept the WixMarket Terms by clicking Agree & Add.  

7. You will be asked to Authorize your account and allow the connection with Wix. Click Connect to sign into your MailerLite account.

8. Once you have authorized your MailerLite account, select the fields to sync to MailerLite. This is the information that you collect from your subscribers and customers. This can also be changed later on.

Next, you will be asked to select the Subscriber group that you would like your Wix customers to be added to. You can also opt to create a new group.

Once you select your subscriber group, a pop-up will appear in which you can select to sync all Wix customers to that group or only the Wix customers that have accepted marketing permissions.

If you click Yes, only customers who accept marketing will be added to MailerLite. If you choose No, sync all, then all of your customers will be added to MailerLite, regardless of whether or not they accept marketing.

That’s it! Your Wix and MailerLite accounts are connected. You can find your Wix customers in the MailerLite group you selected, see your e-commerce data from the Dashboard in your MailerLite account, see products blocks in MailerLite editors, and see new automation options for your customers. Keep in mind, the sync could take up to a few minutes depending on the amount of subscribers. 

In Wix, you can configure your MailerLite integration settings by selecting Apps and choosing MailerLite.

Here, you can manage settings such as:

• MailerLite pop-ups: If enabled, any active MailerLite pop-ups will be available to show on the connected Wix site. The behavior of the pop-up can only be configured in MailerLite, in your pop-up settings. 

• Resubscribe: If someone has previously unsubscribed from your mailing list, this setting allows them to be automatically resubscribed when they opt in via a checkout page or a signup form. 

• Synced fields: The synced subscriber fields that will be added to MailerLite. 

• MailerLite account: Check the connected MailerLite account, as well as the option to Disconnect from Wix.

Once you connect MailerLite and Wix, you can easily sync subscribers who complete a signup form.

Wix native forms

With the MailerLite - Wix integration, subscribers collected from your Wix forms will be added to the MailerLite group that has been chosen for this integration. This means that you can continue using the signup forms by Wix without having to manually sync those subscribers.

MailerLite pop-up forms

To add a MailerLite pop-up form to your Wix site, be sure to create the form in your MailerLite account first, and that the Status is ON.

Then in Wix, navigate to the MailerLite plugin settings under Apps to enable pop-up forms by setting the toggle to ON. To configure your pop-up settings, be sure to use the Visibility settings for your pop-up in MailerLite.

That's it! Your pop-up form will appear on your Wix site according to the form's Visibility settings you have set in your MailerLite account. 

To change the behavior of your pop-up, such as showing or hiding it on specific pages, check this article. 

MailerLite embedded forms

To add a MailerLite embedded form to your Wix site, you will need to install it the same way embedded forms are installed to any website.

For instructions, check our guide on How to add a form to your website.

Here are four features within the MailerLite-Wix integration that will help you level up your email marketing and track its success.

1. Data synchronization and sales tracking

When you sync your Wix customers with MailerLite, their data is synced with them including their name, email address, and order information. This information is added to your subscriber Fields. You can then create segments using your subscriber fields.

Wix fields include:

• Wix Store Orders count:The number of orders that the subscriber has made

• Wix Store Total spent:The total amount of money that subscriber has spent on your Wix store

• MailerLite Wix Store Accepts marketing:If the customer has accepted marketing permissions

You will also notice new segments that will be created in your MailerLite account:

• First-time customers

• Customers with 0 Purchases

• High-spending Customers ($500 and more)

• Repeat Customers (5 times and more)

• High-spending Repeat Customers

2. Product blocks in your newsletters, landing pages, and websites

Save time drafting your newsletters and websites by using our e-commerce product blocks. Product blocks automatically import images, descriptions, and prices of your products and link directly to your Wix store.

To add a product block to your newsletters:

1. Open your campaign in the Drag & drop editor.

2. In the left-hand sidebar, locate the E-commerce blocks.

3. Drag and drop your preferred product block into your newsletter.

4. Click the product block to select it.

5. In the right-hand sidebar, click Add products from your store.

6. A window will appear in which you can select the products you wish to display.

7. Click Insert once you have selected your product.

8. If you wish to edit the information displayed in your product block, click the product block to select it. Then, in the sidebar, click the pencil icon next to your product. Here, you can edit the image, product name, URL, price, and CTA button. 

Product blocks for landing pages and websites can be found directly in the site editor. Locate the Products block in the Blocks section under Products and Subscriptions.

To track the sales made through your campaigns:

1. Navigate to the Campaigns page.

2. Click Create campaign.

3. Choose your campaign type. 

4. Be sure to toggle ON the option to Track links. This ensures that any purchases made through e-commerce blocks in your campaigns are tracked by MailerLite.

Continue to design and send your campaign. To view the analytics of your ecommerce campaigns:

1. Navigate to the Campaigns tab. 

2. Click the Sent tab.

3. Find the campaign you wish to track and click View report.

4. Click the E-commerce tab.

Here you can find the number of orders made via that campaign, the total revenue generated, and the percentage of readers that converted into sales.

Product blocks for landing pages and websites can be found directly in the site editor. Locate the Products block in the Blocks section under Products and Subscriptions.

3. E-Commerce automation triggers

When you install the Wix - MailerLite integration, you will find additional e-commerce triggers available in your workflow editor.

These triggers include: 

• Abandoned cart

• Purchases any product

• Purchases specific product

• Purchases from category

4. Abandoned cart emails

By creating an automation with the trigger Abandoned cart, you can create responsive emails that send automatically after a subscriber has abandoned their cart.

The abandoned cart trigger is automatically activated when buyers reach the final step of checkout and opt-in to receive email marketing. This applies to all types of customers.

To ensure MailerLite abandoned checkout automations work correctly, you will need to enable the option in your Wix checkout settings. In your Wix Dashboard:

1. Navigate to Site.

2. Go to Settings.

3. Select Checkout > Checkout form.

4. Make sure the opt-in option for email marketing is activated.

If the opt-in option is not enabled, the abandoned cart trigger will not work.

For a simple and effective design, check out the Abandoned cart e-commerce automation template. 🤩

For everything you need to know about abandoned cart emails, including step by step set up instructions, take a look at our article on How to create an abandoned cart automation.

The forms that you create in your MailerLite account, such as signup forms and pop-ups, can be added to your Wix website with a few integration steps.

You can integrate a pop-up or embedded form to your Wix website by copying the provided JavaScript or HTML code from MailerLite.

To find these codes: 

1. Head to your MailerLite Forms page. 

2. Click on the name of the form you want to add to your website.

3. Once in the Overview page of the form, scroll down to the Embed form into your website section to find the respective code.

4. At the bottom-right side of the code’s block, click on Copy to clipboard to immediately copy the code.

Keep this page open until it’s time for you to add the code to your Wix website.

You can integrate an embedded form with the provided HTML code or with its URL. 

HTML code

1. On your Wix website, click on Add + on the left side of the editor.

2. Select the Embed option.

1. In the Custom Embeds section, select the HTML iFrame block and drag it wherever you want the form to appear.

2. Click on Enter Code and paste the form’s HTML code into the text box.

3. Click on Apply to view the form.

URL

1. Head to Forms and click the name of the form you want to embed.

2. Scroll to the Share URL section and copy the URL.

3. On your Wix website, click on Add + on the left side of the editor.

4. Select the Embed option.

1. In the Custom Embeds section, select the Embed a Site block and drag it wherever you want the form to appear

2. Select Website Address and insert the URL in the text box

3. Click on Apply to view the form.

To integrate a pop-up form to your Wix website, you must have a connected domain, which means that this feature is only available for Wix premium users. You can find Wix’s own support article here if you require additional information.

Pop-up forms can only be added with the JavaScript Universal tracking snippet. You should add this on every page of your website right before the closing </head> tag. 

You only need to add this snippet once, even if you plan to have a few different forms. There is no need to insert this JavaScript snippet if you already have it on your website.

To add the code:

1. Head to the Settings page in your site’s dashboard and look for the Tracking Tools tab under Advanced Settings

2. Click on + New tool and select Custom from the dropdown menu

3. Enter the Universal tracking script and a name for this code

4. Select to add the code to all pages 

5. Choose to place the code at the Head of your site

6. Finally, click Apply

To change the behavior of your pop-up, such as showing or hiding it on specific pages, check this article.