A/B AND MULTIVARIATE EMAIL TESTING
Easy testing for more opens, clicks and salesMaximize subscriber engagement and grow revenue with easy-to-use testing tools. Set up multivariate and A/B split tests in minutes.
Boost revenue with testing
Gain data-backed insights to grow your business and earn more from your emails. Take the most impactful action at every step of your marketing campaign.
A/B test your entire funnel
Optimize your email strategy with A/B testing for campaigns, automations, forms, pop-ups and landing pages. See what works at each customer touchpoint and effectively nurture subscribers toward a sale.
Increase your open rate by testing which subject lines resonate with your audience. More opens means more opportunities for clicks, conversions and sales.
Get more email list signups without increasing traffic. See which version of forms and pop-ups performs best and roll them out across your website.
Design customer journeys that lead to more sales. Test steps in welcome emails, post-sales sequences and any other kind of automation.
Test multiple versions of a landing page to see which results in the most email signups, form fills or sales. You’ll increase the value of every visitor.
Increase engagement with multivariate testing
Test combinations of subject lines, email content, sender names and sending times to see what results in the most campaign clicks or opens. Set the testing conditions and automatically send the winning email to your list.
Get more clicks and opens every time you send a campaign. Increased engagement leads to more sales and conversions.
Discover what drives audience engagement faster than ever by testing multiple elements simultaneously. Use this insight to create relevant content and offers.
See how people interact with your campaigns. View open rate, click rate, and maps that show the exact content people interact with.
Testing is faster with AI
Generate multiple versions of subject lines, calls-to-action or email content in seconds. Test each version to discover what works.
Create tests in minutes
Choose to measure clicks, opens, or conversions, add your content, and set the conditions for winning. Our tools will run the test and send the successful email to the remaining subscribers.
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Multivariate and A/B testing FAQs
What is multivariate testing and how is it different from A/B testing?
Multivariate testing lets you test 8 different versions of an email campaign. Choose to test up to 3 elements of a campaign subject line, content, sender name, or sender time.
A/B testing lets you test up to 5 different versions of a single element of an email, landing page, form, or automation step.
Is testing available to all MailerLite users?
A/B testing is available to all MailerLite users. Multivariate is available to users on Growing Business and Advanced plans. You can test our Advanced plan for free with a 30-day trial.
How do I activate or access multivariate testing?
Create a multivariate campaign by heading to the Campaigns section of your MailerLite dashboard and then choosing Multivariate test.
How do I access A/B testing?
You can access A/B testing from the menus for forms, landing pages, campaigns, and automations.
Is there a limit to how much I can use testing features?
You can run as many multivariate and A/B tests as you’d like.
How many contacts do I need on my list to run a multivariate or A/B test?
You can run tests with any subscriber count, but you’ll get more reliable results with larger groups.
If you have under 1,000 subscribers, you have to send multivariate test variations to 100% of your recipients.
Are there any tutorials or guides available to help me get started with multivariate testing?
Our knowledge base article has more information on how to set up tests. You can find out more about how to set up multivariate tests here.
More features to explore
MailerLite is packed full of features that help you save time and grow your business.