Landing pages and websites are both essential tools in a marketer's arsenal. Here, we'll explore the key differences between the two, to help you utilize them effectively in your marketing strategy.
What is a website?
A website is a collection of interconnected web pages under a single domain name. It's the digital storefront of your business.. Websites are multifaceted, containing a variety of content including about pages, product and service descriptions, contact information, blogs, and more. They are designed to be explored, encouraging visitors to click through different pages to learn more about the company, its products, and services.
💡 Ready to build a website for your business? Check out our comprehensive guide: How to create websites.
What is a landing page?
In contrast, a landing page is a single web page created specifically for a marketing or advertising campaign. It's where a visitor "lands" after they click on a link in an email, targeted ads, or similar places on the web. Unlike a website, which encourages exploration, a landing page is focused on a single call to action (CTA) and is designed to convert visitors into leads or customers. This could be through signing up for a newsletter, registering for a webinar, downloading an ebook, or making a purchase.
🚀 Looking to convert more visitors into customers? Dive into our detailed article: How to create a landing page.
When to use each
Use a website when you want to provide detailed information about your company, products, and services. It's your digital foundation, supporting your company's online presence and SEO efforts.
Use a landing page when you have a specific marketing goal in mind. This could be launching a new product, promoting a special offer, or generating leads for a particular service. Landing pages are ideal for targeted marketing campaigns where tracking conversions and the effectiveness of the campaign is critical.
✨ Need inspiration? Check out our responsive landing page and website template designs.