Email marketing software comparison
Finding the best email marketing software is like finding a needle in a haystack. Instead, find the one that’s right for you. Use the comparison table below to discover what makes MailerLite different.
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| Monthly plans |
MailerLite
Advanced Plan
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| Method of counting subscribers | Only active unique subscribers are counted | Subscribed, unsubscribed, and non-subscribed contacts are counted | Only active unique subscribers are counted | Total active subscribers are counted | Duplicate subscribers are counted | Active and inactive subscribers are counted | Active and duplicate active contacts are counted | Active subscribers counted once | Based on email limits | Unlimited |
| Monthly email sends | Unlimited | 12 times the total number of contacts | Unlimited | 24 times the total number of contacts | Unlimited | Unlimited | Unlimited | Unlimited | Limited to 100K | Unlimited |
| Free plan up 1,000 subscribers | For 300 emails a day | |||||||||
| Up to 500 subscribers | $20 | $20 Limited features | $25 Limited features | $35 Limited features | $59 Limited features | $39,99 | $29 Limited features | $70 Limited features, paid yearly | Starting at $25, limited to 20,000 emails per month & limited features | $38 |
| Up to 1,000 subscribers | $30 | $60 Limited features | $29 Limited features | $35 Limited features | $59 Limited features | $39,99 | $59 Limited features | $49 Limited features, paid yearly | Starting at $25, limited to 20,000 emails per month & limited features | $38 |
| Up to 5,000 subscribers | $50 | $100 Limited features | $79 Limited features | $55 Limited features | $95 Limited features | $59.99 | $99 Limited features | $49 Limited features, paid yearly | Starting at $25, limited to 20,000 emails per month & limited features | $38 |
| Up to 10,000 subscribers | $110 | $135 Limited features | $119 Limited features | $80 Limited features | $114 Limited features | $79.99 | $149 Limited features | $49 Limited features, paid yearly | Starting at $25, limited to 20,000 emails per month & limited features | $38 |
| Up to 25,000 subscribers | $200 | $270 Limited features | $199 Limited features | $155 Limited features | $215 Limited features | $159.99 | $399 Limited features | $49 Limited features, paid yearly | Starting at $25, limited to 20,000 emails per month & limited features | $38 |
| Up to 50,000 subscribers | $340 | $410 Limited features | $379 Limited features | $300 Limited features | $359 Limited features | $402.99 | $749 Limited features | $49 Limited features, paid yearly | $38 | |
| Annual discount | 10% | None | 17% | 15% prepaying for 1 year | 18% | Up to 33% | Contact sales | 20% | 10% | 1 month free |
| Non-profit discount | 30% | 15% | 20% | 20% prepaying for 6 months, 30% prepaying for 1 year | 30% or 50% for those who add GetResponse logo on their website | 25% | 15% | 20% | None | |
| Full pricing | Full comparison | Full comparison | Full comparison | Full comparison | Full comparison | Full comparison | Full comparison | Full comparison | Full comparison |
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What are others saying about MailerLite?
What really impresses me with MailerLite is how they seem to be one step ahead of the competition. Their software is incredibly progressive and works perfectly across all devices.
We love the simplicity and flexibility of MailerLite. It’s helped us connect Typeform’s online magazine with our audience as we’ve grown from a small to mid-sized startup.
Keeping it Lite is working
We're big believers in the power of keeping it simple. From a clean design and easy-to-use content editor to friendly customer support. We are 100% focused on building a product that feels good every step of the way.
One of the best choices for small businesses by Email Vendor Selection
92% recommended MailerLite to a friend or a colleague on GetApp**
One of the most popular email marketing software tools by Capterra*
Named one of the fastest growing SaaS companies in the world by SaaS Mag
*The Capterra logo is a service mark of Gartner, Inc. and/or its affiliates and is used herein with permission. All rights reserved.
**The GetApp logo is a service mark of Gartner, Inc. and/or its affiliates, and is used herein with permission. All rights reserved.
Gartner Digital Markets reviews are shared across its different brand sites and constitute the subjective opinions of individual end-users based on their own experiences and do not represent the views of Gartner or its affiliates.
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Our free plan includes access to the most important features including subscribe forms, landing pages, automation and more.