E-commerce tracking exists so that you can measure the success of your email marketing efforts. When a subscriber opens an email and is then redirected to your website where they make a purchase—that purchase is recorded in your campaign report.
How long is data tracked for after a store visit from an email campaign?
Purchases are always recorded in the campaign report from the last campaign the subscriber clicked before making their purchase. We then track data for 30 days after the last visit from an email campaign.
Does MailerLite use cookies to track store visits and purchases?
Cookies are not used to track your subscribers activity in your store, visits and purchases are saved to your MailerLite account in the same way opens/clicks are.
