How to create and schedule a campaign

A campaign is a regular, stand-alone newsletter that you can send to your selected subscribers. If you would like to set up an automated email sequence, check out this automation overview instead.

To create a campaign:

1. Navigate to the Campaigns page and click Create new.

2. Under Campaign details, enter an internal campaign name for your campaign.

3. Select your chosen Campaign type.

• Regular campaign - A regular campaign is the most straightforward type of email campaign. It involves sending a single email to a specific group of subscribers. This type is ideal for general announcements, company updates, or promotions that apply to all recipients. Regular campaigns are easy to set up and can be personalized with dynamic content to increase engagement.

• A/B split campaign - A/B split campaigns allow you to test two variations of an email to see which performs better before sending the most effective version to the larger audience. Variables can include subject lines, email content, images, or call-to-action buttons. This method is highly effective for optimizing email strategies and improving open rates and engagement.

• Auto resend - Auto resend campaigns help increase the reach of your emails by automatically resending your message to recipients who did not open the first email. Senders can change the subject line or the content of the email to make it more appealing the second time around. This campaign type is beneficial for important announcements or promotions, ensuring maximum visibility among your subscribers.

• RSS - RSS campaigns are automated emails that are sent to subscribers whenever new content is published on your RSS feed. This is particularly useful for blogs or websites that update regularly. It ensures your audience stays informed about the latest posts without having to manually check the website. It keeps your audience engaged and drives traffic back to your site.

• Multivariate testing - Multivariate campaigns allow you to test multiple campaign elements such as subject lines, sender names, content, and sending times in a single go. Available on higher-tier plans, it allows testing up to 8 variations, offering detailed insights into the optimal combination of factors for maximum engagement. This method is perfect for deeply refining marketing strategies and enhancing email performance.

Next you'll find the Campaign details page. This is where you can apply the following settings:

• Campaign name - For internal use only. It will not show up to your subscribers.

• Subject - This text will be displayed in the Subject field of your recipient's email client.

• Sender - Here you enter the text that will be displayed in the From field of your recipient’s email client. We recommend that you use your own domain email and name, such as yourname@yourcompany.com. Avoid emails like no-reply@yourcompany.com.

• Preheader - This is a brief summary or snippet of your email content that appears right after the subject line when an email is viewed in the inbox.

• Tracking options - Select whether or not you wish to track opens or enable Google Analytics.

• Language - This is the language of your newsletter. The language you choose here will also be used on your unsubscribe page.

Recipients

Here, you can select which groups and/or segments you want to receive this campaign.

• To include a group or segment, checkmark the box next to the group/segment’s name. To exclude a group or segment, click the Exclude button.

The Advanced tab

Here you can select recipients using filters. For example, the advanced option comes in handy when you want to send your campaign to:

• A single subscriber - Choose the filters Email > Equals > (subscriber’s email address)

• Subscribers who did not open a previous campaign - Use the filters

  Campaigns > Was sent > [name of the campaign]

  AND

  Campaigns > Was not opened > [name of the campaign]

Once you're happy with your Campaign details, click Next:Content.

Then, choose your campaign editor.

Template gallery

You can also use click the tabs above the editor selection to create a campaign using:

• Your own templates

• Predesigned templates from the template gallery

To see designs used for Recent emails, toggle to this section to view designs in the Sent folder, Drafts folder, or automation workflows. You can then select one of those campaigns to create a new newsletter.

If you would like to create a new campaign from scratch, you can select from the Drag & drop editor, Rich-text editor or Custom HTML editor (paid plans only).

When creating a new campaign, we recommend using the Drag & drop editor. Using the Drag & drop editor is not only the easiest way to create a newsletter, but it also provides a lot of simple ways to customize your campaign and make it unique.

Take a look at our newsletter gallery for examples of how other users create their campaigns using the Drag & drop editor.

Once on the Review and schedule page, you can:

• Edit the Subject and sender info

• Preview and Edit your campaign’s content

• Preview and Edit the plain-text version

• Send a test email to preview your campaign’s layout

• Review and edit tracking options

• Review and edit your campaign’s recipients

When you reach the scheduling step, you have four options for sending your campaign:

• Send now - Immediately send your campaign

• Send later - Set up a schedule to send your campaign at a specific time

• Deliver based on time zones - Schedule your campaign for a selected time in all time zones

• Smart sending - Use artificial intelligence to analyze each subscriber's past interactions, sign-up dates, and time zones to determine the optimal time to send them your emails. Only available on MailerLite Advanced plans.

When scheduling a campaign for later, you must select the following details:

• The date on which your campaign will be sent

• The time at which your campaign will be sent

• The time zone for which you’re scheduling your campaign

If you are scheduling an RSS campaign, your scheduling page will have some additional settings.

Once you have selected when you would like to send your campaign, click Send/Schedule.

Once scheduled, your campaign will appear in your Outbox until it is sent. Once sent, it will appear in your Sent folder.

If you wish to cancel your campaign:

1. Navigate to your Outbox.

2. Click the More button next to your sending campaign.

3. Select Cancel sending.

To duplicate a campaign:

1. Navigate to the Campaigns page.

2. Click the Drafts or Sent tab.

3. Click the More button next to the campaign and select Duplicate.

A copy of the campaign will appear in the Drafts tab.

Once a sent campaign has been copied to drafts, you can edit and resend it to your subscribers.

Once a campaign has been sent, you can access the email using the preview link. To locate this:

1. Navigate to the Campaigns page.

2. Locate the sent campaign and click View report.

3. Switch to the View email tab.

4. Click Copy URL to copy the campaign's preview URL.

A campaign is a regular, stand-alone newsletter that you can send to your selected subscribers. If you would like to set up an automated email sequence, check out this automation overview instead.

There are different types of campaigns to choose from including regular campaigns, RSS campaigns, Auto-resend and A/B split test.

To create a campaign, navigate to Campaigns and click Create campaign.

To select a particular campaign type, click the downward-facing arrow.

For more information about different campaign types, watch this quick overview.

On the next page, you can also change your campaign type using the tabs beneath the heading Choose campaign type.

This is also the page where you select the following settings:

• Campaign name - For internal use only. It will not show up to your subscribers.

• Subject - This text will be displayed in the Subject field of your recipient's email client.

• Who is it from? - Here you enter the text that will be displayed in the From field of your recipient’s email client. We recommend that you use your own domain email and name, such as yourname@yourcompany.com. Avoid emails like no-reply@yourcompany.com.

• Language - This is the language of your newsletter. The language you choose here will also be used on your unsubscribe page.

Next, choose the editor with which you’d like to create your campaign.

You can also use the tabs beneath the heading Email design to create your campaign using:

• Your own templates

• Predesigned templates from the template gallery

• Recent emails from your Sent folder, Drafts folder, or automation workflows

When reusing recent emails, you can toggle to view your latest drafts, sent campaigns, and automation emails. You can then select one of those campaigns to create a new newsletter.

If you would like to create a new campaign instead, you can select from the Drag & drop editor, Rich-text editor, Legacy rich-text editor, or Custom HTML editor (premium plans).

When creating a new campaign, we recommend using the Drag & drop editor. Using the Drag & drop editor is not only the easiest way to create a newsletter, but it also provides a lot of simple ways to customize your campaign and make it unique.

Take a look at our newsletter gallery for examples of how other users create their campaigns using the Drag & drop editor.

Once you have finished editing your campaign, click Done editing. Then you will be directed to the Recipients page.

Here, you can select which groups and/or segments you want to receive this campaign.

To include a group or segment, checkmark the box next to the group/segment’s name. To exclude a group or segment, click the Exclude group/segment button.

A public URL to preview your newsletter can be shared with other people who do not have access to your account. This URL leads to a web version of your campaign that your friends or colleagues can review.

To find the public URL to preview your campaign:

1. Open your campaign in the campaign editor.

2. Click the Review and test button in the top-right corner.

3. Select Preview mode.

In preview mode, you’ll see a URL in the top-left corner. Click Copy to copy and share your campaign's preview URL.

You can also find the Public URL on the Review and confirm page by clicking the green Preview button.

To select recipients using advanced options, click the Advanced tab.

Here you can select recipients using filters. For example, the advanced option comes in handy when you want to send your campaign to:

• A single subscriber - Choose the filters Fields > Email > Equals > (subscriber’s email address)

• Subscribers who did not open a previous campaign - Use the filters

  Campaigns > Was sent > [name of the campaign]

  AND

  Campaigns > Was not opened > [name of the campaign]

To select subscribers using the old subscriber management tool, click the Legacy tab.

Here you can select recipients only by Group.

Once you have selected your recipients, click Next: Review and confirm.

Once on the Review and confirm page, you can:

• Edit the Subject and sender info

• Preview and Edit your campaign’s content

• Preview and Edit the plain-text version

• Send a test email to preview your campaign’s layout

• Edit your campaign’s recipients

When you are satisfied with your campaign’s content and settings, click Next: Schedule.

When you reach the scheduling step, you have three options for sending your campaign:

• Send now - Immediately send your campaign

• Send later - Set up a schedule to send your campaign at a specific time

• Deliver based on time zones - Schedule your campaign for a selected time in all time zones

When scheduling a campaign for later, you must select the following details:

• The date on which your campaign will be sent

• The time at which your campaign will be sent

• The time zone for which you’re scheduling your campaign

If you are scheduling an RSS campaign, your scheduling page will have some additional settings.

If you would like to enable Google Analytics, check the box to use Google Analytics link tracking to track clicks from your campaign.

Once you have selected when you would like to send your campaign, and whether or not you would like to enable Google Analytics, click Send/Schedule.

Once scheduled, your campaign will appear in your Outbox until it is sent. Once sent, it will appear in your Sent folder.

If you wish to cancel your campaign:

1. Navigate to Campaigns.

2. Click the Outbox tab to find out outgoing campaigns.

3. Click the Cancel button next to the campaign you do not wish to send.

To duplicate a draft campaign:

1. Navigate to Campaigns.

2. Click the Drafts tab.

3. Click the Copy button next to the campaign you wish to duplicate.

A copy of the campaign will appear in the Drafts tab.

To duplicate a sent campaign:

1. Navigate to Campaigns.

2. Click the Sent tab.

3. Click the Copy button next to the sent campaign you wish to duplicate.

A copy of the campaign will appear in the Drafts tab.

Once a sent campaign has been copied to drafts, you can edit and resend it to your subscribers.